A Model of Full-Time Professional Graduate Student Satisfaction: Program Design, Delivery, and Outcomes

Authors

  • John J Sailors, PhD University of Scranton
  • Teresa J Rothausen, PhD University of St. Thomas
  • Michael L DeVaughn, PhD University of St. Thomas
  • Christopher P Puto, PhD Spring Hill College

Abstract

A model of full-time professional graduate student satisfaction is developed and tested using data from in-depth focus groups of full-time MBA students that identified facets of program satisfaction. These fell into six categories—three categories involving program design and delivery and three categories of program outcomes. The model was validated by an independent group of full-time MBA students and a measurement instrument was developed. This instrument was administered to other full-time MBA students and their data analyzed via structural equations modeling. This analysis further refined the model and estimated the path coefficients among the items and linked them to overall satisfaction, perceived value of the program, and commitment to it. We propose that this model can be adapted and generalized to other professional graduate programs.

Author Biographies

John J Sailors, PhD, University of Scranton

Associate Professor of Marketing

Teresa J Rothausen, PhD, University of St. Thomas

Susan E. Heckler Endowed Chair in Principled Leadership and St. Thomas John Ireland Scholar

Professor of Management

Opus College of Business

University of St. Thomas

 

Michael L DeVaughn, PhD, University of St. Thomas

Associate Professor of Management

Opus College of Business

University of St. Thomas

Christopher P Puto, PhD, Spring Hill College

President Emeritus

Director of the John J. Burke Center for the Study and Advancement of Free Enterprise

Professor of Marketing

Published

2020-02-02

Issue

Vol. 32 (2019): JCSDCB

Section

Journal Articles

Each volume is copyrighted by Consumer Satisfaction, Dissatisfaction and Complaining Behavior

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