Methods of Shopping and Complaining May Change as a Result of Technology, but one Thing Remains the Same: Consumer Satisfaction Reigns Supreme

  • Marianne Bickle University of South Carolina


Retailing and the examination of consumer satisfaction can be viewed from the perspective of (a) before the 21st century and (b) 2000 and beyond. Prior to the 21st century,   “the consumer was always right…even if the consumer was wrong.”

Author Biography

Marianne Bickle, University of South Carolina

Director of Bachelor of Arts in Interdisciplinary Studies

Director of Online Learning

Full Professor

Special Issue - Omni Channel Retail Environment