Vol. 24 (2011)

Journal Articles

• Customer Loyalty, Repurchase and Satisfaction: A Meta-Analytical Review

  Tamilla Curtis, Russell Abratt, Dawna Rhoades, Paul Dion
• Equity Versus Utility: The Moderating Effect of Acquaintance

  Val Larsen, Newell Wright, Joe Goodman
• An Examination of the Relationships and Interactions among Product, Brand, Personal and Service Provider Loyalty

  Gary Salegna, Farzaneh Fazel
• Understanding Triggers of Offline and Online Consumer Recommendations

  Nada Nasr Bechwati, Najoie Nasr
• Effects of Disliked Executional Techniques in Advertising: A Five-Country Comparison

  Kim-Shyan Fam, Reinhard Grohs, David Waller
• Body Image Dissatisfaction and Self-Esteem: A Consumer-Centric Exploration and a Proposed Research Agenda

  Anjala Krishen, Dominique Worthen