Vol. 19 (2006): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Journal Articles

• The Effect of Counter-Experiential Marketing Communication on Satisfaction and Repurchase Intention

  David Aron

  1-17

  • PDF

• Testing an Expanded Attitude Model of Goal-Directed Behavior in a Loyalty Context

  Steven A. Taylor, Gary L. Hunter, Timothy A. Longfellow

  18-39

  • PDF

• Consumer Perception of Value: Literature Review and a New Conceptual Framework

  Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo

  40-58

  • PDF

• A Content Analysis of Customer Satisfaction in Annual Reports

  Michael A. Jones

  59-75

  • PDF

• Measuring Customer Satisfaction: From Product Performance to Consumption Experience

  Francesca Bassi, Gianluigi Guido

  76-88

  • PDF

• Do Consumers Hold Grudges and Practice Avoidance Forever? A Markov Chain Model of the Decay of Grudgeholding and Avoidance Attitudes

  Sweta Chaturvedi Thota, Newell D. Wright

  89-102

  • PDF

• Cross-Cultural Complaining Behavior? An Alternative Explanation

  Jeffrey G. Blodgett, Donna Hill, Aysen Bakir

  103-117

  • PDF

• Is the Propensity to Complain Increasing Over Time?

  Hans Jørn Juhl, John Thøgersen, Carsten Stig Poulsen

  118-127

  • PDF

• Kohonen Self-Organizing Maps: A Neural Approach for Studying the Links between Attributes and Overall Satisfaction in a Services Context

  Anne-Françoise Audrain-Pontevia

  128-137

  • PDF