Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior JCSDCB

Vol. 36 No. 2 (2023): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Published: 2023-12-14

Journal Articles

Letter from the Editor: Endings and New Beginnings

Newell D. Wright

1-2
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Torn Between Online Marketing Stories: Trait Ambivalence’s Influence on Schadenfreude

Jacob Hornik, Matti Rachamim

3-14
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The Relationship Between Individual Customer Satisfaction and Loyalty: The Moderating Role of Firm-Level Signals

Fengxia Zhu, Shuya Lu, Chris Groening, Jian Kang

15-40
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Are Satisfied Consumers Willing to Be Loyal? A Qualitative Study of Chinese Consumers

Jack Wei

41-67
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Exploring Relationships Amongst Negative Brand Experience (nBX), Consumer Distrust, and Negative Word-of-Mouth (nWOM)

Dhananjay Bapat, Jacqueline A. Williams

68-92
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Online Shopping Pre- and Post-Vaccine and the Role of Trust and Commitment on Satisfaction

Randi Priluck

93-114
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Role of Consumer Face Restoration in Communicative Efforts by Service Firms to Obtain Consumer Forgiveness, Consumer Trust and Consumer Reconciliation

Jatinderpreet Kaur Bath, Anupam Bawa

115-138
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The Effect of Anticipating Regret and Satisfaction on Consumer Preference for Default Options

Eunice Kim

139-160
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Journal Information

Journal Information

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