Vol. 29 (2016)

Journal Articles

• CHOOSING BY SELECTING OR REJECTING: HOW DECISION STRATEGY INFLUENCES CONSUMER SATISFACTION

  Jane Machin

  26

  • Requires Subscription or Fee PDF (USD 5)
• PERSONALITY TRAITS AND RE-PATRONAGE INTENTIONS AFTER SERVICE FAILURE

  Reeti Agarwal, Ankit Mehrotra, Victor A. Barger

  22

  • Requires Subscription or Fee PDF (USD 5)
• HOW THE CUSTOMER FEEDBACK PROCESS CONTRIBUTES TO PERCEIVED CUSTOMER ORIENTATION AND AFFECTIVE COMMITMENT IN THE HIGHER EDUCATIONAL SERVICE CONTEXT

  Kevin Celuch

  24

  • Requires Subscription or Fee PDF (USD 5)
• Thanks, I Guess: What Consumers Complain About When They Complain About Gifts

  Deborah Y Cohn

  14

  • Requires Subscription or Fee PDF (USD 5)
• Toward Understanding the Impact of Attributes on Satisfaction in Different Price Tiers

  Omar P. Woodham, Jacqueline A. Williams, Kimberly R. McNeil

  28

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• DIGITAL DYSFUNCTION: CONSUMER GRUDGEHOLDING AND RETALIATION IN THE DIGITAL ERA

  David Aron

  12

  • Requires Subscription or Fee PDF (USD 5)
• COMPLAINING COMPLIMENTING AND WORD-OF-MOUTH

  Gillian S Naylor

  12

  • Requires Subscription or Fee PDF (USD 5)