About the Journal

Focus and Scope

The primary objective of the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, and our biennial conference, is to publish and disseminate cutting-edge research about the antecedents and consequences of satisfying and dissatisfying consumer experiences. The journal seeks to promote theory development in these areas via reporting quantitative and/or qualitative inquiries, as well as conceptual studies within relevant business disciplines. We are NOT a general consumer behavior journal, so the focus of your article MUST be on the antecedents or consequences of satisfying or dissatisfying experiences. If you are thinking of sending in a manuscript, please read through several recent issues and use our archive function to make sure you cite relevant literature that has already appeared in our journal.

Peer Review Process

All of the JCS/D&CB’s content is subjected to peer review.  Reviewers have no conflict of interest.  Reviewed articles will be treated confidentially.

REVIEW PROCEDURE: Reviewers are used in a double-blind review process. Upon return of the reviews, the accept/reject/revise decision is made by the editor and the contact author is notified. Reviewers' comments are provided to the author(s).

DOUBLE PUBLICATION: To protect JCS/D&CB, any and each author who allows a manuscript to be published in JCS/D&CB guarantees that the paper accepted for publication in JCS/D&CB is not copyrighted elsewhere or that all copyright clearances have been obtained and delivered to JCS/D&CB and also guarantees to pay any and all damages and legal expenses resulting from any copyright problem existing at the time of publication in JCS/D&CB. As the authors are the only ones who have full knowledge in this matter they are the ones who bear full responsibility and liability for full disclosure to JCS/D&CB.

TIMING OF SUBMISSION: Papers can be submitted at any time and will be reviewed and accepted/rejected in as timely a fashion as possible.   The goal of the journal is to provide reviews within 60 days of submission.  

 Publication Frequency

JCSDCB is published yearly.  Articles will be added online as accepted and formatted.  In 2017,  JCS/D&CB migrated to an online format.

Publication Ethics

JCS/D&CB takes all reasonable steps to identify and prevent the publication of papers where research misconduct has occurred.   All submissions are subject to search for prior publication or unattributed sources.  JCS/D&CB, or its editors, never encourage such misconduct or knowingly allow such misconduct to take place. In the event that JCS?D&CB is made aware of any allegation of research misconduct, appropriate steps will be taken. Articles found to be in violation of copyright or containing plagiarized material, or other research misconduct shall be subject to retraction or correction. Corrections, clarifications, retractions and apologies will be utilized when needed.

Author Responsibilities

There is no fee for manuscript processing and/or publishing materials in the JCS/D&CB, but authors are obliged to participate in the peer-review process.  All authors must have significantly contributed to the research.  All authors are obliged to provide retractions or corrections of mistakes. A list of references and financial support must be provided.  It is expressly forbidden to publish the same research in more than one journal.


In the event that JCS/D&CB is no longer published, archives will be stored electronically at North Dakota State University.


Journal History

The mission of the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior is to advance thinking in marketing on a range of satisfaction-related topics. JCS/D&CB is an international, refereed journal that publishes scholarly and managerially relevant articles on a broad range of satisfaction-related topics. Thus, research related specifically to consumer or organizational satisfaction/dissatisfaction and complaining behavior as well as research related to buyer choice, loyalty, and commitment is of interest. A range of disciplinary and methodological approaches are accepted and encouraged. Every article published in JCS/D&CB has been subject to a double-blind review to ensure its relevance and quality.

TIMING OF SUBMISSION: Papers can be submitted at any time and will be reviewed and accepted/rejected in as timely a fashion as possible.  Manuscripts submitted to a special issue will be reviewed after the close date for submissions; they will not be reviewed on a rolling basis unless stated otherwise.  Manuscripts should be submitted to:


SUBSCRIPTIONS: The JCS/D&CB is an online, open-source journal.  No subscription is required.

FEIN: 46-4963090
ISSN: 0899-8620


Volume 1, 1988: 0-922279-01-2
Volume 2, 1989: 0-922279-02-0
Volume 3, 1990: 0-922279-03-9
Volume 4, 1991: 0-922279-04-7
Volume 5, 1992: 0-922279-05-5
Volume 6, 1993: 0-922279-06-3
Volume 7, 1994: 0-922279-07-1
Volume 8, 1995: 0-922279-08-X
Volume 9, 1996: 0-922279-09-8
Volume 10, 1997: 0-922279-10-1
Volume 11, 1998: 0-922279-11-X
Volume 12, 1999: 0-922279-12-8
Volume 13, 2000: 0-922279-13-6
Volume 14, 2001: 0-922279-14-4
Volume 15, 2002: 0-922279-15-2
Volume 16, 2003: 0-922279-16-0
Volume 17, 2004: 0-922279-17-9
Volume 18, 2005: 1-58874-574-0
Volume 19, 2006: 1-58874-674-7
Volume 20, 2007: 978-1-58874-768-6
Volume 21, 2008: 1-58874-871-5
Volume 22, 2009: 1-58874-967-3
Volume 23, 2010: 978-1-60904-055-0
Volume 24, 2011: 978-1-60904-152-6
Volume 25, 2012: 978-1-60904-238-7
Volume 26, 2013: 978-1-60904-319-3
Volume 27, 2014: 978-1-60907-408-4
Volume 28, 2015: 978-1-944245-16-0
Volume 29, 2016:  978-1-63587-182-1
Volume 30, 2017: 978-1-64255-837-1
Volume 31, 2018: 978-1-64516-914-7
Volume 32, 2019: 978-1-64713-428-0
Volume 33, 2020: 978-1-63821-112-9
Volume 34, 2021: 979-8-88525-735-0
Volume 35, 2022: 979-8-88896-133-9
Volume 36 (1), 2023: 979-8-89034-258-4
Volume 36 (2), 2023: 979-8-89298-670-0

PUBLICATION LIST: Previous volumes and conference proceedings are available on the JCSDCB.com website.  

ADDRESS:  All correspondence should be sent by email to:

Newell D. Wright, Ph.D.
Professor of Marketing and International Business
North Dakota State University
NDSU Dept. 2420, P.O. Box 6050
Fargo, ND 58108-6050
E-mail: newell.wright@ndsu.edu

WEBSITE:  https://jcsdcb.com

FINANCIAL/LEGAL: CSD & CB, Inc., the owner & publisher of JCSDCB, is incorporated in North Dakota, USA.

North Dakota State University has NO ownership involvement of any kind with JCS/D&CB and is in no way liable for anything to do with JCS/D&CB.

COPYRIGHT: Each volume is copyrighted by CSD & CB, Inc.

PERMISSION TO COPY OR REPRODUCE: Granted to everyone, no fee. We encourage authors to submit published articles to research aggregators such as researchgate.net or academia.edu. You may use the PDF files from the published journal for submission to these aggregators. If you copy or reproduce a file for any other use, please email the editor, Newell Wright, at newell.wright@ndsu.edu and let him know which articles you copied and what the use was.

In the event that JCS/D&CB is no longer published, archives will be stored electronically at North Dakota State University.