Complaining about the Alliance: Extending Kowalski's Theory of Complaining through a Hermeneutical Analysis of Online Complaining Data
In this article, a complaining model recently proposed by Kowalski (1996) is reviewed, applied to a data set, and expanded to incorporate grudgeholding and retaliation. The data used in the discussion were taken from Cougar-Net, an online discussion group devoted to BYU sports. Comments in the data focus on a perceived snub of the BYU football team in the selection of bowl game participants following the 1996 college football season.
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