Deep, Soulful Satisfaction
AbstractThis paper suggests that research into satisfaction should consider not only delight but also deep satisfaction. Deep satisfaction is defined as a condition in which consumers feel that something has touched their souls. Soulful consumption is felt to be important given the recent consumer trend toward spirituality. This paper summarizes current hypotheses about soulful consumption, and suggests new hypotheses about it based on analyses of excerpts written by famous novelists.
- 2022-03-03 (2)
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