This is an outdated version published on 2018-02-02. Read the most recent version.
Who posts online customer reviews? The role of sociodemographics and personality traits
Abstract
Online customer reviews (OCRs) are becoming increasing popular among consumers who read them to make informed decisions about products and services. However, little attention has been given to factors that influence those who generate OCRs. This study aims to fill this gap by exploring the sociodemographic characteristics and personality traits associated with positive and negative OCR creation. Logistic regression analysis shows that age has a quadratic (inverse U-shaped) effect on the likelihood of posting an OCR. Moreover, openness to new experiences, agreeableness, and conscientiousness are significant predictors of OCR creation. These findings may help marketers develop OCR platforms that encourage positive reviewsReferences
Acar, A. S., & Polonsky, M. (2007). Online Social Networks and Insights into Marketing Communications. Journal of Internet Commerce, 6(4), 55–72. http://doi.org/10.1080/15332860802086227
Amichai-Hamburger, Y., & Ben-Artzi, E. (2003). Loneliness and Internet use. Computers in Human Behavior, 19(1), 71–80. http://doi.org/10.1016/S0747-5632(02)00014-6
Amichai-Hamburger, Y., & Vinitzky, G. (2010). Social network use and personality. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2010.03.018
Bae, S., & Lee, T. (2010). Gender differences in consumers’ perception of online consumer reviews. Electronic Commerce Research, 11(2), 201–214. http://doi.org/10.1007/s10660-010-9072-y
Barrick, M. R., & Mount, M. K. (1991). The Big Five Personality Dimensions and Job Performance: A Meta-Analysis. Personnel Psychology, 44(1), 1–26. http://doi.org/10.1111/j.1744-6570.1991.tb00688.x
BrightLocal. (2015). Local Consumer Review Survey. Retrieved April 3, 2016, from https://www.brightlocal.com/learn/local-consumer-review-survey/
Butt, S., & Phillips, J. G. (2008). Personality and self reported mobile phone use. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2007.01.019
Cabrera, Á., Collins, W. C., & Salgado, J. F. (2006). Determinants of individual engagement in knowledge sharing. The International Journal of Human Resource Management, 17(2), 245–264. http://doi.org/10.1080/09585190500404614
Correa, T., Hinsley, A. W., & de Zuniga, H. G. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2009.09.003
Costa, P., & McCrae, R. (1992). Revised NEO personality (NEOPI-R) and NEO five factor inventory (NEO-FFI) professional manual. Odessa, FL: Psychological Assessment Resources. Retrieved from http://www.oalib.com/references/7491296
Costa, P. T., McCrae, R. R., & Dye, D. A. (1991). Facet Scales for Agreeableness and Conscientiousness: A Revision of the NEO Personality Inventory. Personality and Individual Differences, 12(9), 887–898. http://doi.org/10.1016/0191-8869(91)90177-D
Devaraj, S., Easley, R. F., & Crant, J. M. (2008). Research Note—How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use. Information Systems Research. Retrieved from http://pubsonline.informs.org/doi/abs/10.1287/isre.1070.0153
Digital Air Strike. (2014). Automotive Social Media and Reputation Trend Study. Retrieved April 3, 2016, from http://digitalairstrike.com/2013-automotive-social-media-trends-study/
Dimensional Research. (2013). Customer Service and Business Results: A survey of customer service from mid-size companies. Retrieved from https://d16cvnquvjw7pr.cloudfront.net/resources/whitepapers/Zendesk_WP_Customer_Service_and_Business_Results.pdf
Duan, W., Gu, B., & Whinston, A. B. (2008). Do online reviews matter? - An empirical investigation of panel data. Decision Support Systems. http://doi.org/10.1016/j.dss.2008.04.001
East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: A multi-category study. International Journal of Research in Marketing. http://doi.org/10.1016/j.ijresmar.2006.12.004
Ehrenberg, A., Juckes, S., White, K. M., & Walsh, S. P. (2008). Personality and self-esteem as predictors of young people’s technology use. Cyberpsychology & Behavior?: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 11(6), 739–41. http://doi.org/10.1089/cpb.2008.0030
eMarketer. (2009). Can User-Generated Content Change Your World? Retrieved April 5, 2016, from http://www.emarketer.com/Article/User-Generated-Content-Change-Your-World/1006888
Fernandez-Villaverde, J., & Krueger, D. (2007). Consumption Over the Life Cycle: Facts From Consumer Expenditure Survey Data. The Review of Economics and Statistics, 89(3), 552–565.
Filieri, R. (2016). What makes an online consumer review trustworthy? Annals of Tourism Research, 58, 46–64. http://doi.org/10.1016/j.annals.2015.12.019
Filieri, R., & McLeay, F. (2014). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44–57. http://doi.org/10.1177/0047287513481274
Forest, A. L., & Wood, J. V. (2012). When social networking is not working: individuals with low self-esteem recognize but do not reap the benefits of self-disclosure on Facebook. Psychological Science, 23(3), 295–302. http://doi.org/10.1177/0956797611429709
Goldberg, L. R. (1993). The structure of phenotypic personality traits. The American Psychologist, 48(1), 26–34. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/8427480
Gosling, S. D., Augustine, A. A., Vazire, S., Holtzman, N., & Gaddis, S. (2011). Manifestations of personality in Online Social Networks: self-reported Facebook-related behaviors and observable profile information. Cyberpsychology, Behavior and Social Networking, 14(9), 483–8. http://doi.org/10.1089/cyber.2010.0087
Graziano, W. G., & Eisenberg, N. (1997). Handbook of Personality Psychology. Handbook of Personality Psychology. Elsevier. http://doi.org/10.1016/B978-012134645-4/50031-7
Hamburger, Y. ., & Ben-Artzi, E. (2000). The relationship between extraversion and neuroticism and the different uses of the Internet. Computers in Human Behavior, 16(4), 441–449. http://doi.org/10.1016/S0747-5632(00)00017-0
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. http://doi.org/10.1002/dir.10073
Jansen, J. (2010). Online Product Research. Pew Internet & American Life Project Report.
John, O., Donahue, E., & Kentle, R. (1991). The big five inventory—Versions 4a and 54. Berkeley, CA: University of California. Retrieved from http://www.scirp.org/reference/ReferencesPapers.aspx?ReferenceID=678746
Jones, S., & Fox, S. (2009). Pew Internet Project Data Memo 1/28/09. Online. Retrieved from www.pewinternet.org/~/media/Files/Reports/2009/PIP_?Generations_?2009.pdf
Landers, R. N., & Lounsbury, J. W. (2006). An investigation of Big Five and narrow personality traits in relation to Internet usage. Computers in Human Behavior, 22(2), 283–293. http://doi.org/10.1016/j.chb.2004.06.001
Lane, W., & Manner, C. (2014). Who Tends to Forward Viral Advertising Videos? The Effect of Demographics, Social Media Use, and Personality on the Intent to Forward Viral Video Ads. International Journal of Social Science Research, 4(Fall), 18–32. Retrieved from http://mustangjournals.com/IJSSR/v4_IJSSR_2014.pdf
Lee, J., Park, D.-H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic Commerce Research and Applications, 7(3), 341–352. http://doi.org/10.1016/j.elerap.2007.05.004
Lenhart, A., Madden, M., Macgill, A. R., & Smith, A. (2008, January 7). Teens and social media. Pew Internet and American Life Project. Retrieved from http://apo.org.au/resource/teens-and-social-media#block-views-citation-popup-block
Liao, H., & Chuang, A. (2004). A Multilevel Investigation of Factors Influencing Employee Service Performance and Customer Outcomes. Academy of Management Journal, 47(1), 41–58. http://doi.org/10.2307/20159559
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management. http://doi.org/10.1016/j.tourman.2007.05.011
Luca, M. (2016). Reviews, Reputation, and Revenue: The Case of Yelp.com. Harvard Business School. Retrieved from http://www.hbs.edu/faculty/Publication Files/12-016_a7e4a5a2-03f9-490d-b093-8f951238dba2.pdf
Matzler, K., Renzl, B., Müller, J., Herting, S., & Mooradian, T. A. (2008). Personality traits and knowledge sharing. Journal of Economic Psychology, 29(3), 301–313. http://doi.org/10.1016/j.joep.2007.06.004
McCrae, R. R., & Costa, P. T. (1997). Handbook of Personality Psychology. Handbook of Personality Psychology. Elsevier. http://doi.org/10.1016/B978-012134645-4/50032-9
McElroy, J., Hindrickson, A., Townsend, A., & DeMarie, S. (2007). Dispositional Factors in Internet Use: Personality Versus Cognitive Style. MIS Quarterly, 31(4), 809–820.
Molleman, E. (2004). Person-Job Fit Applied to Teamwork: A Multilevel Approach. Small Group Research, 35(5), 515–539. http://doi.org/10.1177/1046496404264361
Moore, K., & McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2011.09.009
Nielsen. (2015). Global Trust in Advertising. Retrieved April 3, 2016, from http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
Pan, L. Y., & Chiou, J. S. (2011). How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information. Journal of Interactive Marketing. http://doi.org/10.1016/j.intmar.2011.01.002
Pew Research Center. (2014a). Internet User Demographics . Retrieved April 7, 2016, from http://www.pewinternet.org/data-trend/internet-use/latest-stats/#
Pew Research Center. (2014b). Social Media User Demographics. Retrieved April 7, 2016, from http://www.pewinternet.org/data-trend/social-media/social-media-user-demographics/
Phillips, J. G., Butt, S., & Blaszczynski, A. (2006). Personality and self-reported use of mobile phones for games. Cyberpsychology & Behavior?: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 9(6), 753–8. http://doi.org/10.1089/cpb.2006.9.753
Picazo-Vela, S., Chou, S. Y., Melcher, A. J., & Pearson, J. M. (2010). Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits. Computers in Human Behavior, 26(4), 685–696. http://doi.org/10.1016/j.chb.2010.01.005
Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25(2), 578–586. http://doi.org/10.1016/j.chb.2008.12.024
Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), 1658–1664. http://doi.org/10.1016/j.chb.2011.02.004
Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences. http://doi.org/10.1016/j.paid.2012.10.009
Software Advice. (2015). New SoftwareAdvice.com. Retrieved April 3, 2016, from http://www.greenindustrypros.com/article/12036489/new-softwareadvicecom-study-shows-importance-of-online-reviews
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310–1323. http://doi.org/10.1016/j.tourman.2010.12.011
Sparks, B. A., So, K. K. F., & Bradley, G. L. (2016). Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern. Tourism Management. http://doi.org/10.1016/j.tourman.2015.09.011
Technorati. (2011). State of the Blogosphere 2011. Retrieved April 5, 2016, from http://technorati.com/state-of-the-blogosphere-2011/
Tuten, T. L., & Bosnjak, M. (2001). Understanding Differences in Web Usage: The Role of Need For Cognition and the Five Factor Model of Personality. Social Behavior and Personality: An International Journal, 29(4), 391–398. http://doi.org/10.2224/sbp.2001.29.4.391
Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123–127. http://doi.org/10.1016/j.tourman.2008.04.008
Wang, C.-C., & Yang, Y.-J. (2007). Personality and Intention to Share Knowledge: An Empirical Study of Scientists in an R&D Laboratory. Social Behavior and Personality: An International Journal, 35(10), 1427–1436. http://doi.org/10.2224/sbp.2007.35.10.1427
Wang, J.-L., Jackson, L. A., Zhang, D.-J., & Su, Z.-Q. (2012). The relationships among the Big Five Personality factors, self-esteem, narcissism, and sensation-seeking to Chinese University students’ uses of social networking sites (SNSs). Computers in Human Behavior, 28(6), 2313–2319. http://doi.org/10.1016/j.chb.2012.07.001
Watson, D., & Clark, L. A. (1997). Handbook of Personality Psychology. Handbook of Personality Psychology. Elsevier. http://doi.org/10.1016/B978-012134645-4/50030-5
Wilson, K., Fornasier, S., & White, K. M. (2010). Psychological predictors of young adults’ use of social networking sites. Cyberpsychology, Behavior and Social Networking, 13(2), 173–7. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/20528274
Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180–182. http://doi.org/10.1016/j.ijhm.2008.06.011
Yoo, K. H., & Gretzel, U. (2008). What Motivates Consumers to Write Online Travel Reviews? Information Technology & Tourism, 10(4), 283–295. http://doi.org/10.3727/109830508788403114
Yoo, K. H., & Gretzel, U. (2011). Influence of personality on travel-related consumer-generated media creation. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2010.05.002
Amichai-Hamburger, Y., & Ben-Artzi, E. (2003). Loneliness and Internet use. Computers in Human Behavior, 19(1), 71–80. http://doi.org/10.1016/S0747-5632(02)00014-6
Amichai-Hamburger, Y., & Vinitzky, G. (2010). Social network use and personality. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2010.03.018
Bae, S., & Lee, T. (2010). Gender differences in consumers’ perception of online consumer reviews. Electronic Commerce Research, 11(2), 201–214. http://doi.org/10.1007/s10660-010-9072-y
Barrick, M. R., & Mount, M. K. (1991). The Big Five Personality Dimensions and Job Performance: A Meta-Analysis. Personnel Psychology, 44(1), 1–26. http://doi.org/10.1111/j.1744-6570.1991.tb00688.x
BrightLocal. (2015). Local Consumer Review Survey. Retrieved April 3, 2016, from https://www.brightlocal.com/learn/local-consumer-review-survey/
Butt, S., & Phillips, J. G. (2008). Personality and self reported mobile phone use. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2007.01.019
Cabrera, Á., Collins, W. C., & Salgado, J. F. (2006). Determinants of individual engagement in knowledge sharing. The International Journal of Human Resource Management, 17(2), 245–264. http://doi.org/10.1080/09585190500404614
Correa, T., Hinsley, A. W., & de Zuniga, H. G. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2009.09.003
Costa, P., & McCrae, R. (1992). Revised NEO personality (NEOPI-R) and NEO five factor inventory (NEO-FFI) professional manual. Odessa, FL: Psychological Assessment Resources. Retrieved from http://www.oalib.com/references/7491296
Costa, P. T., McCrae, R. R., & Dye, D. A. (1991). Facet Scales for Agreeableness and Conscientiousness: A Revision of the NEO Personality Inventory. Personality and Individual Differences, 12(9), 887–898. http://doi.org/10.1016/0191-8869(91)90177-D
Devaraj, S., Easley, R. F., & Crant, J. M. (2008). Research Note—How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use. Information Systems Research. Retrieved from http://pubsonline.informs.org/doi/abs/10.1287/isre.1070.0153
Digital Air Strike. (2014). Automotive Social Media and Reputation Trend Study. Retrieved April 3, 2016, from http://digitalairstrike.com/2013-automotive-social-media-trends-study/
Dimensional Research. (2013). Customer Service and Business Results: A survey of customer service from mid-size companies. Retrieved from https://d16cvnquvjw7pr.cloudfront.net/resources/whitepapers/Zendesk_WP_Customer_Service_and_Business_Results.pdf
Duan, W., Gu, B., & Whinston, A. B. (2008). Do online reviews matter? - An empirical investigation of panel data. Decision Support Systems. http://doi.org/10.1016/j.dss.2008.04.001
East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: A multi-category study. International Journal of Research in Marketing. http://doi.org/10.1016/j.ijresmar.2006.12.004
Ehrenberg, A., Juckes, S., White, K. M., & Walsh, S. P. (2008). Personality and self-esteem as predictors of young people’s technology use. Cyberpsychology & Behavior?: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 11(6), 739–41. http://doi.org/10.1089/cpb.2008.0030
eMarketer. (2009). Can User-Generated Content Change Your World? Retrieved April 5, 2016, from http://www.emarketer.com/Article/User-Generated-Content-Change-Your-World/1006888
Fernandez-Villaverde, J., & Krueger, D. (2007). Consumption Over the Life Cycle: Facts From Consumer Expenditure Survey Data. The Review of Economics and Statistics, 89(3), 552–565.
Filieri, R. (2016). What makes an online consumer review trustworthy? Annals of Tourism Research, 58, 46–64. http://doi.org/10.1016/j.annals.2015.12.019
Filieri, R., & McLeay, F. (2014). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44–57. http://doi.org/10.1177/0047287513481274
Forest, A. L., & Wood, J. V. (2012). When social networking is not working: individuals with low self-esteem recognize but do not reap the benefits of self-disclosure on Facebook. Psychological Science, 23(3), 295–302. http://doi.org/10.1177/0956797611429709
Goldberg, L. R. (1993). The structure of phenotypic personality traits. The American Psychologist, 48(1), 26–34. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/8427480
Gosling, S. D., Augustine, A. A., Vazire, S., Holtzman, N., & Gaddis, S. (2011). Manifestations of personality in Online Social Networks: self-reported Facebook-related behaviors and observable profile information. Cyberpsychology, Behavior and Social Networking, 14(9), 483–8. http://doi.org/10.1089/cyber.2010.0087
Graziano, W. G., & Eisenberg, N. (1997). Handbook of Personality Psychology. Handbook of Personality Psychology. Elsevier. http://doi.org/10.1016/B978-012134645-4/50031-7
Hamburger, Y. ., & Ben-Artzi, E. (2000). The relationship between extraversion and neuroticism and the different uses of the Internet. Computers in Human Behavior, 16(4), 441–449. http://doi.org/10.1016/S0747-5632(00)00017-0
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. http://doi.org/10.1002/dir.10073
Jansen, J. (2010). Online Product Research. Pew Internet & American Life Project Report.
John, O., Donahue, E., & Kentle, R. (1991). The big five inventory—Versions 4a and 54. Berkeley, CA: University of California. Retrieved from http://www.scirp.org/reference/ReferencesPapers.aspx?ReferenceID=678746
Jones, S., & Fox, S. (2009). Pew Internet Project Data Memo 1/28/09. Online. Retrieved from www.pewinternet.org/~/media/Files/Reports/2009/PIP_?Generations_?2009.pdf
Landers, R. N., & Lounsbury, J. W. (2006). An investigation of Big Five and narrow personality traits in relation to Internet usage. Computers in Human Behavior, 22(2), 283–293. http://doi.org/10.1016/j.chb.2004.06.001
Lane, W., & Manner, C. (2014). Who Tends to Forward Viral Advertising Videos? The Effect of Demographics, Social Media Use, and Personality on the Intent to Forward Viral Video Ads. International Journal of Social Science Research, 4(Fall), 18–32. Retrieved from http://mustangjournals.com/IJSSR/v4_IJSSR_2014.pdf
Lee, J., Park, D.-H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic Commerce Research and Applications, 7(3), 341–352. http://doi.org/10.1016/j.elerap.2007.05.004
Lenhart, A., Madden, M., Macgill, A. R., & Smith, A. (2008, January 7). Teens and social media. Pew Internet and American Life Project. Retrieved from http://apo.org.au/resource/teens-and-social-media#block-views-citation-popup-block
Liao, H., & Chuang, A. (2004). A Multilevel Investigation of Factors Influencing Employee Service Performance and Customer Outcomes. Academy of Management Journal, 47(1), 41–58. http://doi.org/10.2307/20159559
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management. http://doi.org/10.1016/j.tourman.2007.05.011
Luca, M. (2016). Reviews, Reputation, and Revenue: The Case of Yelp.com. Harvard Business School. Retrieved from http://www.hbs.edu/faculty/Publication Files/12-016_a7e4a5a2-03f9-490d-b093-8f951238dba2.pdf
Matzler, K., Renzl, B., Müller, J., Herting, S., & Mooradian, T. A. (2008). Personality traits and knowledge sharing. Journal of Economic Psychology, 29(3), 301–313. http://doi.org/10.1016/j.joep.2007.06.004
McCrae, R. R., & Costa, P. T. (1997). Handbook of Personality Psychology. Handbook of Personality Psychology. Elsevier. http://doi.org/10.1016/B978-012134645-4/50032-9
McElroy, J., Hindrickson, A., Townsend, A., & DeMarie, S. (2007). Dispositional Factors in Internet Use: Personality Versus Cognitive Style. MIS Quarterly, 31(4), 809–820.
Molleman, E. (2004). Person-Job Fit Applied to Teamwork: A Multilevel Approach. Small Group Research, 35(5), 515–539. http://doi.org/10.1177/1046496404264361
Moore, K., & McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2011.09.009
Nielsen. (2015). Global Trust in Advertising. Retrieved April 3, 2016, from http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
Pan, L. Y., & Chiou, J. S. (2011). How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information. Journal of Interactive Marketing. http://doi.org/10.1016/j.intmar.2011.01.002
Pew Research Center. (2014a). Internet User Demographics . Retrieved April 7, 2016, from http://www.pewinternet.org/data-trend/internet-use/latest-stats/#
Pew Research Center. (2014b). Social Media User Demographics. Retrieved April 7, 2016, from http://www.pewinternet.org/data-trend/social-media/social-media-user-demographics/
Phillips, J. G., Butt, S., & Blaszczynski, A. (2006). Personality and self-reported use of mobile phones for games. Cyberpsychology & Behavior?: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 9(6), 753–8. http://doi.org/10.1089/cpb.2006.9.753
Picazo-Vela, S., Chou, S. Y., Melcher, A. J., & Pearson, J. M. (2010). Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits. Computers in Human Behavior, 26(4), 685–696. http://doi.org/10.1016/j.chb.2010.01.005
Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., & Orr, R. R. (2009). Personality and motivations associated with Facebook use. Computers in Human Behavior, 25(2), 578–586. http://doi.org/10.1016/j.chb.2008.12.024
Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), 1658–1664. http://doi.org/10.1016/j.chb.2011.02.004
Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences. http://doi.org/10.1016/j.paid.2012.10.009
Software Advice. (2015). New SoftwareAdvice.com. Retrieved April 3, 2016, from http://www.greenindustrypros.com/article/12036489/new-softwareadvicecom-study-shows-importance-of-online-reviews
Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310–1323. http://doi.org/10.1016/j.tourman.2010.12.011
Sparks, B. A., So, K. K. F., & Bradley, G. L. (2016). Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern. Tourism Management. http://doi.org/10.1016/j.tourman.2015.09.011
Technorati. (2011). State of the Blogosphere 2011. Retrieved April 5, 2016, from http://technorati.com/state-of-the-blogosphere-2011/
Tuten, T. L., & Bosnjak, M. (2001). Understanding Differences in Web Usage: The Role of Need For Cognition and the Five Factor Model of Personality. Social Behavior and Personality: An International Journal, 29(4), 391–398. http://doi.org/10.2224/sbp.2001.29.4.391
Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123–127. http://doi.org/10.1016/j.tourman.2008.04.008
Wang, C.-C., & Yang, Y.-J. (2007). Personality and Intention to Share Knowledge: An Empirical Study of Scientists in an R&D Laboratory. Social Behavior and Personality: An International Journal, 35(10), 1427–1436. http://doi.org/10.2224/sbp.2007.35.10.1427
Wang, J.-L., Jackson, L. A., Zhang, D.-J., & Su, Z.-Q. (2012). The relationships among the Big Five Personality factors, self-esteem, narcissism, and sensation-seeking to Chinese University students’ uses of social networking sites (SNSs). Computers in Human Behavior, 28(6), 2313–2319. http://doi.org/10.1016/j.chb.2012.07.001
Watson, D., & Clark, L. A. (1997). Handbook of Personality Psychology. Handbook of Personality Psychology. Elsevier. http://doi.org/10.1016/B978-012134645-4/50030-5
Wilson, K., Fornasier, S., & White, K. M. (2010). Psychological predictors of young adults’ use of social networking sites. Cyberpsychology, Behavior and Social Networking, 13(2), 173–7. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/20528274
Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180–182. http://doi.org/10.1016/j.ijhm.2008.06.011
Yoo, K. H., & Gretzel, U. (2008). What Motivates Consumers to Write Online Travel Reviews? Information Technology & Tourism, 10(4), 283–295. http://doi.org/10.3727/109830508788403114
Yoo, K. H., & Gretzel, U. (2011). Influence of personality on travel-related consumer-generated media creation. Computers in Human Behavior. http://doi.org/10.1016/j.chb.2010.05.002
Published
2018-02-02
Versions
- 2021-12-22 (3)
- 2021-12-22 (2)
- 2018-02-02 (1)
Issue
Section
Journal Articles
License
Each volume is copyrighted by Consumer Satisfaction, Dissatisfaction and Complaining Behavior. We encourage authors to submit published articles to research aggregators such as researchgate.net or academia.edu. You may use the PDF files from the published journal for submission to these aggregators.