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Brazilian Food Retailer Satisfaction with Suppliers

Authors

  • Luciana de Araujo Gil
  • Jong Yu
  • Lester Johnson
  • Alan Pomering

Abstract

We examine the impact of relational investment and cooperation on both economic and non-economic satisfaction of food retailers with their suppliers. The sample included 101 food retailers in selected cities in Brazil. We find that relational investment has the greatest impact on economic satisfaction whereas cooperation has the greater impact on non-economic satisfaction. Suggestions for further research are developed.

Issue

Vol. 21 (2008): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

License

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