Assessing the Reliability and Validity of Joint Satisfaction Measures in the Context of a Syncratic Decision

Abstract

The literature is full of studies on consumer satisfaction. Little research, however, has been conducted on the validity of the measurement methodologies used. This study reports on the assessment of the reliability and validity of measures of eight separate constructs hypothesized to be relevant to joint satisfaction with the husband-wife purchase of their principal place of residence. This study conceptualized the house purchase decision as a syncratic decision resulting from some degree of interaction between husband and wife. The results of a Multitraint-Multimethod (MTMM) analysis indicate the existence of individual and joint satisfaction and provide support for developing the concept of joint satisfaction.