Level of Involvement in Relation to Satisfaction with a Student-Owned Dining Facility

Abstract

Consumer satisfaction/ dissatisfaction with facilities as opposed to goods and services has received little attention from researchers. The purpose of the present study was to examine the effect of involvement on satisfaction with a student-owned dining facility at a west coast university. Stepwise multiple regression analysis was used to examine the relationship between four indicators of involvement and overall satisfaction with the dining facility. Whether subjects studied at the facility was found to be a significant predictor of overall satisfaction.