An Empirical Comparison of Alternative Conceptualizations of Postconsumption Reactions

Abstract

The relationships among conceivable postconsumption variables like disconfirmation, satisfaction, and emotion have been studied extensively. However, relatively little research has been published specifically examining these constructs' measurement properties. Given recent advancements in measurement theory, as well as
the variation in conceptualizations of postconsumption phenomena, this study provides specific empirical evidence of the validity of five separate measurement models each derived from the related literature. The findings support a distinction between satisfaction and satisfaction judgments and provide evidence of the emotional underpinnings of satisfaction and dissatisfaction.