The Role of Situational and Enduring Involvement in Post-Purchase Product Evaluation

Abstract

This study examines changes in product satisfaction that occur after purchase. The data are from a two-wave longitudinal study in which buyers reported their satisfaction with their cars two weeks after purchase and then again two months later. In addition to new car buyers, other consumers were surveyed to examine satisfaction changes across consumers owning their cars for varying lengths of time. Analyses investigated whether levels of consumer involvement are related to observed changes in satisfaction.