Effect of Women's Satisfaction with Career Dress on Willingness to Make Trade-Offs for More Sizing Options

Authors

  • Janith S. Wright Oregon State University
  • Sally K. Francis Oregon State University

Abstract

The purpose of this study was to examine the effect of career women's satisfaction with career dress on their willingness to trade off styling options, shopping time, and money for additional sizing options in ready-to-wear suit jackets. Data were collected at meetings of professional women's associations. Results indicated that women who were more satisfied with their career dress were less willing to spend additional time and money to get more sizing options; no effect for styling options was found.

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Published

2022-08-04

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