Negative Information at the Point-of-Sale: Costs and Benefits to New Car Dealers

Authors

  • Mary L. Carsky Eastern Connecticut State University

Abstract

Two experimental studies were conducted to examine the effects of providing negative information to new car buyers. The first addressed the substantive issue of assessing the benefits of negative information to automobile dealers and the second examined the theoretical relationships of the disconfirmation paradigm.

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Published

2022-08-04

Issue

Vol. 1 (1988): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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