Intrachannel Complaining Behavior and Conflict

Authors

  • Prem N. Shamdasani National University of Singapore
  • Gary L. Frazier University of Southern California

Abstract

Most research on satisfaction, dissatisfaction and complaining behavior has focused on consumers and their relationships with retailers/manufacturers while ignoring the intra- and interorganizational dynamics among members in a marketing channel. The general purpose of this paper is to present an extended conceptualization of channel complaint behavior as it is related to intrachannel conflict.

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Published

2022-08-04

Issue

Vol. 1 (1988): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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