The Impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty

Authors

  • José M. M. Bloemer University of Limburg
  • Hans D. P. Kasper University of Limburg

Abstract

None

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Published

2022-03-19

Issue

Vol. 7 (1994): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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