Responses to Dissatisfaction: A Cross-Cultural Comparison

Authors

  • Peter V. Raven Eastern Washington University
  • Ellen R. Foxman Bentley College

Abstract

This study examines the relationship between two personality characteristics, locus of control and fatalism, country of origin, and consumer responses to dissatisfaction. Asian and non-Asian subjects are found to differ in their characteristic responses to dissatisfaction, and these differences may be related to cultural variation in locus of control and fatalism. Managerial implications of the findings are discussed.

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Published

2022-03-19

Issue

Vol. 7 (1994): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

License

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