Integration, Model Development and Behavioral Advice: Three Directions for Satisfaction Research

Authors

  • Donald H. Granbois Indiana University

Abstract

Advances in academic research in consumer satisfaction, dissatisfaction and complaining behavior have produced several important new directions offering great promise. Three of these new developments are identified and briefly assessed.

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Published

2022-03-25

Issue

Vol. 6 (1993): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

License

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