The Impact of Perceived Value on Consumer Satisfaction

Authors

  • Richard A. Spreng Michigan State University
  • Andrea L. Dixon Indiana University
  • Richard W. Olshavsky Indiana University

Abstract

A conceptual model is proposed that examines the relationship between perceived value and consumer satisfaction. The effect of expectations, desires, and perceptions of performance on perceived value and satisfaction are shown. Unlike most past models of consumer satisfaction, the impact of the sacrifices involved in a purchase situation is explicitly considered. Implications for future research are discussed.

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Published

2022-03-25

Issue

Vol. 6 (1993): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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