Consumer Satisfaction with Available Selection for those who Wear Different-Size Maternity Wear

Abstract

The purpose of this study was to determine overall satisfaction with available selection, effect of size as a contributing factor in overall satisfaction, satisfaction with selected purchase sources, and satisfaction with selected maternity clothing categories for those who wear differentsize maternity wear. In addition, the number of maternity wear items purchased at selected purchase sources and the number of maternity wear items purchased in selected maternity wear categories were investigated. Data were collected using a modified questionnaire developed by Greer (1988). A sample of 83 females derived from prepared childbirth classes was placed into small-, average-, and large-size categories by self-reported maternity wear size. Data were analyzed using the Kruskal-Wallis One-Way Analysis of Variance, the Dunn multiple comparison procedure, and descriptive statistics. No significant differences were found among the groups for overall satisfaction with available selection, effect of size as a contributing factor to overall satisfaction, satisfaction with selected purchases sources, and satisfaction with selected maternity clothing categories. Significant differences were found among the groups for amounts purchased at selected purchase sources.