Personal Values and Purchase Dissatisfaction Response

Authors

  • John C. Rogers California State Polytechnic University
  • Steven C. Ross Western Washington University
  • Terrell G. Williams Western Washington University

Abstract

In this survey of 214 students consumer personal values were found to relate to specific consumer complaining behaviors. One hundred fifteen male and 99 female responses were investigated separately. Rokeach value scores were different between the genders, and they related to complaining behaviors differently as well. Suggestions for further research are advanced.

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Published

2022-03-28

Issue

Vol. 5 (1992): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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