Roots: A Folk History of the Consumer Satisfaction Literature

Authors

  • Ralph L. Day Indiana University
  • Debra S. Perkins Purdue University

Abstract

A folk history of the development of consumer satisfaction, dissatisfaction and complaining behavior is presented.

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Published

2022-03-28

Issue

Vol. 5 (1992): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

License

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