Consumer Durable Goods: A Review of Post-Purchase Issues

Authors

  • Alan S. Dick University at Buffalo
  • Douglas R. Hausknecht The University of Akron
  • William L. Wilkie University of Notre Dame

Abstract

This paper discusses current literature on post purchase processes for consumer durable goods. Key issues covered are product use experience, consumer satisfaction/ dissatisfaction, complaining behavior, disposition of old products, and warranties. The paper concludes with a summary of research directions.

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Published

2022-03-18