Fit of Women's Jeans: An Exploratory Study Using Disconfirmation Paradigm

Abstract

The purpose of this study was to examine women's level of disconfirmation of jean fit. Respondents were segmented into three groups based on body frame size: small (!!=44), medium (!!= 112), large (!!=24). Multivariate analysis of variance and univariate analysis of variance revealed significant differences among groups' level of disconfirmation with jean fit. Eight body sites (e.g., waist) and ten jean performance characteristics (e.g., pockets conform to the shape of the body without bulging) were examined Overall, the largest gap between expectation and perceived performance of jean fit was experienced by large frame women. Women, regardless of frame size, perceived jean performance on eight body sites to be less than expected. Recommendations for improving consumers' perceived performance of jean fit are provided.