The Role of Ego-Expressive Factors in the Consumer's Satisfaction with Price

Authors

  • Robert M. Schindler University of Chicago

Abstract

Price satisfaction has been a neglected area of consumer satisfaction research. This paper draws a distinction between the utilitarian and ego-expressive consequences of price. Then the paper describes an exploratory study which provides some evidence consistent with the role of ego-expressive factors in determining price satisfaction.

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Published

2022-08-04

Issue

Vol. 1 (1988): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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