Satisfaction: Its Correlates and Uncorrelates for Computer Ownders

Authors

  • Edward McQuarrie University of Santa Clara
  • Lynn Langmeyer Northern Kentucky University
  • Daniel Langmeyer University of Cincinnati

Abstract

In three surveys, purchasers of home computers were asked about their experiences with the computers and their intentions for future purchases and activities vis-a-vis their computers. The home computer as a discontinuous (novel) innovation presents an unusual opportunity to study the development of satisfaction and its relationship to other consumer behaviors.

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Published

2022-08-04

Issue

Vol. 1 (1988): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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