Hispanic Consumer Attitudes Toward Occupational Service Providers: Satisfaction, Quality, and Selection Criteria

Abstract

Hispanic consumer attitudes toward 16 occupational service providers was investigated. Survey findings reveal that the level of satisfaction and quality of service ratings vary with the type of service and, between the respondents language of use and preference. "Qualifications/training" and "price" were the two most important criteria for Hispanic consumers. The majority of Hispanics in the study favor "more" government regulation of service providers' qualifications ( 67 % ), price (60%), and advertising (44%). A comparison of these results with earlier non-Hispanic surveys revealed both similarities and differences, indicating caution in generalizing non-Hispanic results to Hispanics.