Consumer Satisfaction/Dissatisfaction with Rainchecks

Abstract

How satisfied are consumers with rainchecks? Rainchecks are the industry solution to out-of-stocks on advertised items. The FTC recently approved rainchecks as a substitute for having advertised items in stock. This research shows that experienced raincheck users accept rainchecks if offered and ask for them if not offered. The easier it is to get the raincheck the more fair the consumers think it is. Consumer raincheck behavior was compared to exit (leaving the store), voice (complaining) and negative word of mouth.