Frequency of Use and Level of Satisfaction with Rainchecks

Authors

  • J. Patrick Kelly Wayne State University
  • Jonathan C. Huefner Brigham Young University
  • H. Keith Hunt Brigham Young University

Abstract

Rainchecks are a common solution to out-ofstock situations for advertised sale items. Responses regarding an individual's frequency of use and satisfaction with rainchecks were obtained from 2319 customers at large discount stores through entrance and exit interviews during a two week time period. Frequency of use was
significantly impacted by income, marital status, home ownership and race. Satisfaction was significantly impacted by age, education, marital status, home ownership and race. There was a polarized response to frequency by satisfaction, with frequent users being either satisfied or dissatisfied and nonusers being neither satisfied nor dissatisfied with rainchecks.

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Published

2022-08-03

Issue

Vol. 4 (1991): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

License

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