H. Keith Hunt: Visionary and Mentor

Authors

  • David Aron Dominican University

Keywords:

H. Keith Hunt

Abstract

When I am developing a project related to dysfunctional consumer behavior or otherwise looking at an article on consumer grudgeholding (that’s right, no hyphen!), the first name I look for in the references section isn’t mine. And that isn’t always easy. Because, you know, to be honest, alphabetical order has been kind to me in this profession. No, the name I seek out is that of H. Keith Hunt. I seek validity in the recognition of the scholar who created the field. TO KEEP READING, PLEASE CLICK ON THE PDF LINK FOR THE FULL ARTICLE.

Author Biography

  • David Aron, Dominican University

    Professor of Marketing, Director of Graduate Programs and Executive Education

    Dominican University

    Brennan School of Business

    Department of Management, Marketing, and International Business

Downloads

Published

2022-12-15

Issue

Vol. 35 (2022): Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

H. Keith Hunt Festschrift

License

Each volume is copyrighted by Consumer Satisfaction, Dissatisfaction and Complaining Behavior. We encourage authors to submit published articles to research aggregators such as researchgate.net or academia.edu. You may use the PDF files from the published journal for submission to these aggregators.

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