Methods of Shopping and Complaining May Change as a Result of Technology, but one Thing Remains the Same: Consumer Satisfaction Reigns Supreme

Authors

  • Marianne Bickle University of South Carolina

Abstract

Retailing and the examination of consumer satisfaction can be viewed from the perspective of (a) before the 21st century and (b) 2000 and beyond. Prior to the 21st century,   “the consumer was always right…even if the consumer was wrong.”

Author Biography

  • Marianne Bickle, University of South Carolina

    Director of Bachelor of Arts in Interdisciplinary Studies

    Director of Online Learning

    Full Professor

Downloads

Published

2019-02-15

Issue

Vol. 31 (2018): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Special Issue - Omni Channel Retail Environment

License

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