Brazilian Food Retailer Satisfaction with Suppliers

Authors

  • Luciana de Araujo Gil Michigan State University
  • Jong Pil Yu Sejong University
  • Lester W. Johnson University of Melbourne
  • Alan Pomering University of Wollongong

Abstract

We examine the impact of relational investment and cooperation on both economic and non-economic satisfaction of food retailers with their suppliers. The sample included 101 food retailers in selected cities in Brazil. We find that relational investment has the greatest impact on economic satisfaction whereas cooperation has the greater impact on non-economic satisfaction. Suggestions for further research are developed.

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Published

— Updated on 2022-02-07

Versions

  • 2022-02-07 (2)
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Issue

Vol. 21 (2008): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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