Effect of Consumer Socialization on Clothing Satisfaction
Abstract
The purpose of this study was to analyze the effects of consumer socialization and selected clothing attitudes on clothing satisfaction. Subjects were 70 mother/daughter pairs. Results indicated that high fashion involvement and high wardrobe management contributed to overall clothing satisfaction; comparative shopping did not affect satisfaction. No differences were found in clothing satisfaction between mothers and daughters, indicating that an outcome of consumer socialization may be clothing satisfaction.
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