Moderating the Effect of Point-of-Sale Information and Consumer Satisfaction
Abstract
This paper examines the moderating effects of information, prior beliefs, experience and styling preferences for automobiles on consumer satisfaction and intention to repurchase. Structural equation modeling was used to analyze data from an experiment in which information at the point- of-sale was manipulated. Information was found to moderate satisfaction, but not intention to repurchase. The latter was found to be a function of prior beliefs, product and dealer performance and satisfaction.
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