Looking for Good Birds in Far Away and Near By Places: Variety-Seeking, Satisfaction and Enjoyment of Birding: An Ethnography


  • John E. Swan University of Alabama at Birmingham
  • I. Fredrick Trawick University of Alabama at Birmingham


While variety seeking is recognized as a fundamental activity in consumer and consumption behavior, issues such as satisfaction from variety seeking and the actual behavior of variety seeking have not been explored . Using an ethnographic approach, the authors use birding to provide an exploratory account of the experiences that  count as variety to birders. Implications for both theory and marketing practice are given.



— Updated on 2022-03-04


  • 2022-03-04 (2)
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