Looking for Good Birds in Far Away and Near By Places: Variety-Seeking, Satisfaction and Enjoyment of Birding: An Ethnography
AbstractWhile variety seeking is recognized as a fundamental activity in consumer and consumption behavior, issues such as satisfaction from variety seeking and the actual behavior of variety seeking have not been explored . Using an ethnographic approach, the authors use birding to provide an exploratory account of the experiences that count as variety to birders. Implications for both theory and marketing practice are given.
- 2022-03-04 (2)
Each volume is copyrighted by Consumer Satisfaction, Dissatisfaction and Complaining Behavior. We encourage authors to submit published articles to research aggregators such as researchgate.net or academia.edu. You may use the PDF files from the published journal for submission to these aggregators.