Delight on the Nile: An Ethnography of Experiences that Produce Delight

Authors

  • John E. Swan University of Alabama at Birmingham
  • I. Fredrick Trawick University of Alabama at Birmingham

Abstract

The authors investigated the concept of delight using an ethnographic approach. Specifically the analysis focused on the antecedents of delight, as experienced during a tour to Egypt. Results of the analysis showed that participant characteristics and situational variables play a role in producing delight. Experiences occurring during the trip produced positive affect, arousal and surprise which resulted in delight. Implications for managers and future research are given.

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Published

— Updated on 2022-03-03

Versions

  • 2022-03-03 (2)
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Issue

Vol. 12 (1999): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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