Delight on the Nile: An Ethnography of Experiences that Produce Delight


  • John E. Swan University of Alabama at Birmingham
  • I. Fredrick Trawick University of Alabama at Birmingham


The authors investigated the concept of delight using an ethnographic approach. Specifically the analysis focused on the antecedents of delight, as experienced during a tour to Egypt. Results of the analysis showed that participant characteristics and situational variables play a role in producing delight. Experiences occurring during the trip produced positive affect, arousal and surprise which resulted in delight. Implications for managers and future research are given.



— Updated on 2022-03-03


  • 2022-03-03 (2)
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