Taking Over the Reins

Abstract

With this issue, I begin my tenure as Editor of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior's. I am excited at the opportunity to take the reins of this unique publication. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior's primary objective is to publish cutting-edge research related to the concept of satisfaction, as well as those constructs which serve as antecedents and/or outcomes of satisfying experiences. The journal seeks to promote theory development in these areas via reporting quantitative and/or qualitative inquiries, as well as conceptual studies within the B2C or B2B environments. Established in 1988, the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior has been the recognized leader in its field.