Improving Manuscript Quality and Fit: A Guide for Authors Submitting to the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Abstract
The Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior (JCS/D&CB) receives many submissions. From April 1, 2021, to November 26, 2024, there were 528 submissions. The journal published 56 manuscripts, leading to an acceptance rate of 10.61%. While this suggests that most submissions are not published, it underscores the JCS/D&CB's commitment to high research quality standards. This paper analyzes common reasons for manuscript rejection and offers guidance to improve submission quality. Higher acceptance rates depend on original contributions that align with the journal's scope. Strong literature reviews and robust theoretical foundations are also necessary. Additionally, high-quality research (both qualitative and quantitative) and effective use of relevant theories and methodologies are essential. Excellent writing and presentation are also important. If authors apply our suggestions, they can strengthen their manuscripts and boost their chances of acceptance. Ultimately, our insights aim to guide researchers in contributing valuable discourse on consumer satisfaction and related topics.
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