Consumer Satisfaction Research: 1983-1992 Accomplishments and Future Directions

Authors

  • John E. Swan The University of Alabama
  • I. Fredrick Trawick Jr. The University of Alabama

Abstract

Consumer satisfaction, dissatisfaction, and complaining behavior as a research area is discussed. Research prior to 1983 is used as a base to explain the evolution and accomplishments of the area from 1983-1992. Future directions for research are given.

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Published

2022-03-25

Issue

Vol. 6 (1993): The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Section

Journal Articles

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